Our Mission
At MY LITY, our mission is to make visibility a choice kids are proud of — and a reassurance parents can trust. We believe road safety should never mean bulky vests or forgotten straps, but freedom, style, and design that move with every step
Our goal is to turn safety into a culture: one where children grow up confident, independent, and visible, from their first walk to school to the adventures that shape who they are.
Because safety isn’t just protection. It’s confidence, independence, and trust — built into every design we create.