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Swiss Visibility. Swiss Style

MY LITY – Visibility Gear for Every Age | Swiss Design

MY LITY

Where Visibility Meets Style

Our Mission

At MY LITY, our mission is to make visibility a choice people are proud of, at every age. We believe visibility should never mean bulky vests or forgotten straps, but freedom, style, and design that move with every step.

Whether it's a child's first walk to school, teenagers on the move discovering their independence, or our parents and grandparents enjoying their walk at their own pace, we want visibility to be part of everyday life, for everyone.

Because visibility isn't just a feature. It's confidence, independence, and thoughtful design in everything we make.

OUR PRODUCTS

Visibility gear for every age, made to be worn.

At MY LITY, we design accessories and clothing that bring visibility into everyday life, combining reflective details, neon colours and, where it makes sense, integrated light. Every product is made for real routines: comfortable, practical, and with a style people are proud of, at every age.

Discover RoViT for children

Our first product is RoViT, a rechargeable LED and reflective armband for the way to school and after-school activities. Worn over jackets and coats, it is designed to help children be more noticeable in low-light conditions.

COOL. VISIBLE. UNSTOPPABLE

RoViT – Swiss Design – Street Power