top of page

 

MY LITY- Privacy Policy

Welcome to MY LITY! 

​

We are excited to have you as part of our community. 

At MY LITY, we value your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with our website, services, and communications.

​

Effective Date: 30.12.2024
Contact Email: info@mylity.com

 

 

1. Purpose and Scope of Data Collection

We collect personal data to provide you with a seamless and personalised experience. Specifically, we may collect data for the following purposes:

  • Sending newsletters, updates, promotions, and relevant information.

  • Facilitating and enhancing your interactions with our website and services.

  • Processing orders and responding to inquiries.

All data collected is processed in accordance with the General Data Protection Regulation (GDPR) and other applicable laws. Mandatory fields in our forms are essential for achieving these purposes.

Consent: By using our services, you provide explicit consent to collect and process your personal data as outlined in this policy. You may withdraw consent at any time (see Section 8).

 

2. Legal Basis and Compliance with Regulations

MY LITY processes your personal data based on the following legal grounds:

  • Consent: For marketing communications and promotional content.

  • Contractual Necessity: To deliver services and fulfill your requests.

  • Legitimate Interests: To enhance security, improve services, and prevent fraud.

  • Legal Obligations: To comply with GDPR, Swiss Federal Data Protection Act (FADP), and other local regulations.

We ensure all international data transfers comply with legal frameworks, such as the Standard Contractual Clauses or adequacy decisions by the European Commission.

 

3. What Data We Collect

The data we collect may include, but is not limited to:

  • Personal Identifiers: Name, email, phone number, and address.

  • Transactional Information: Payment details and purchase history.

  • Technical Data: IP address, browser type, and device information.

  • Usage Data: Website interactions, preferences, and feedback.

We collect data directly from you, automatically through cookies, or via trusted third-party partners.

 

4. Data Security Measures

We use advanced technical and organisational measures to safeguard your data, including:

  • Encryption: Protecting sensitive data during transmission.

  • Access Controls: Limiting access to authorised personnel only.

  • Regular Audits: Ensuring compliance with industry security standards.

While we strive to protect your data, no system can be entirely secure. We encourage you to use strong passwords and avoid sharing sensitive data in unsecured channels.

 

5. Your Data Rights

As a user, you have the following rights under GDPR and Swiss data protection laws:

  • Access: Request details about the data we hold about you.

  • Rectification: Correct inaccuracies or incomplete information.

  • Erasure: Request deletion of your personal data.

  • Restriction: Limit processing under specific circumstances.

  • Portability: Receive your data in a structured format.

  • Objection: Object to data processing, including for marketing.

To exercise your rights, email us at info@mylity.com. Please include your name, contact details, and specific request. We will respond within 30 days.

 

 

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Ensure functionality and performance.

  • Analyse user interactions.

  • Deliver targeted advertisements.

For more details or to manage your preferences, visit our Cookie Policy page.

 

7. Third-Party Services and Links

MY LITY may include links to third-party websites or use third-party services to enhance functionality. These third parties may have their own privacy policies, which we encourage you to review.

We are not responsible for the data practices of external websites or services.

 

8. Withdrawal of Consent and Marketing Opt-Outs

You may withdraw your consent or opt-out of marketing communications by:

  • Clicking the “Unsubscribe” link in any marketing email.

  • Contacting us at info@mylity.com.

We process opt-out requests within 72 hours.

 

9. Data Retention Policy

We retain personal data only as long as necessary to fulfill the purposes described in this policy or as required by law. Retention periods depend on:

  • The purpose for which data is collected.

  • Legal, contractual, or regulatory obligations.

  • Dispute resolution needs.

Once data is no longer needed, it is securely deleted or anonymised.

​

10. Social Media Plugins

Our website may feature social media plugins (e.g., Facebook, Instagram). Interactions with these plugins may allow the respective platforms to collect data about you.

We recommend reviewing the privacy policies of these platforms for detailed information on their data practices.

 

11. Updates to this Privacy Policy

MY LITY reserves the right to amend this Privacy Policy to reflect changes in laws, regulations, or business practices. Significant updates will be communicated to users at least 10 days in advance.

The latest version of this policy will always be available on our website.

 

12. Contact Information

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your data, please contact us:

Alternatively, you may contact your local data protection authority for unresolved concerns.

bottom of page