A mother and a child in yellow rubber boots cross a pedestrian striped crossing on the roa

Protecting Kids in Style

MY LITY

Discover Safety

My Lity is dedicated to enhancing road safety for kids and teenagers through innovative products that blend protection with fashion.

Our range includes safety armbands, winter jackets, rucksacks, and a stylish clothing line.

We aim to offer parents peace of mind while ensuring our products are appealing to the younger generation.

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Why My Lity is Better than Standard Safety.

Traditional Safety Gear Falls Short

Not all safety gear is created equal. When it comes to protecting kids in low-light conditions, many traditional solutions leave critical gaps: * Neon or Fluorescent Gear: Bright and visible during the day, these colors lose their effectiveness at night or in bad weather. * Reflective Gear: Dependent on car headlights, it only works when the beam hits it directly, offering limited visibility in scattered light or fog. * Basic LED Products: While helpful, most cover small areas, and their brightness diminishes in rain or heavy mist, leaving kids vulnerable. Safety deserves better—especially for the moments when it matters most.

How My Lity Stands Out

We’re rethinking visibility to ensure your child is always seen. * MY LITY combines cutting-edge design with science-backed solutions to create a new standard of safety: * 360° Visibility: Using fluorescent colors, reflective materials, and strategically placed LEDs, we ensure your child is visible from every angle, in any condition. * Bad Weather Optimized: Advanced, water-resistant LEDs maintain full brightness even in rain, fog, or darkness, keeping your child safe no matter the forecast. *Smart Technology Ready: Designed for future integration, our gear can help cars detect kids sooner with proactive driver alerts—adding an extra layer of protection. Because your child’s safety deserves the brightest solutions.

The Science Behind Visibility in Low Light

Visibility isn’t just about being seen—it’s about how and when. Visibility depends on how light interacts with colours, materials, and environmental conditions: * Neon Colours: Highly visible in daylight due to their ability to reflect UV light, but they become ineffective under artificial lighting or at night. * Reflective Materials: Use microprisms or glass beads to bounce light back to its source, but only when directly illuminated, limiting their range in fog or diffused lighting. * LED Technology: Creates its own light source, making it effective in darkness. However, placement, brightness, and weatherproofing are crucial for consistent performance. MY LITY bridges these gaps by combining science and innovation to deliver maximum visibility when it’s needed most.

Bright Future

Market Growth and Potential

The global market for children's wearable safety products, such as reflective clothing, smart backpacks, and clip-on visibility devices, is entering a significant growth phase. Increasing concerns about road safety and parental demand for effective protection during low-light conditions are major drivers. According to Verified Market Research, the Kids’ GPS Tracker Market—a proxy for location-based wearables—was valued at USD 3.2 billion in 2023 and is projected to reach USD 7.2 billion by 2031, growing at a CAGR of 13.2% (2024–2031).

Sustainable Materials and Eco-Friendly Practices

Consumers, especially millennials and Gen Z parents, are increasingly prioritizing sustainability in their purchasing decisions—67% of EU consumers now consider eco-friendly credentials essential when buying children’s products. Using recycled materials, such as recycled PET for reflective fabrics, and promoting durable, long-lasting wearables reduces waste. According to Textile Exchange, over 80% of brands plan to increase their use of recycled materials by 2025 to align with circular economy principles.

Technological Innovations in Wearable Safety

The integration of smart technologies in wearables for road safety is accelerating. Innovations include: * Reflective fabrics with integrated LED lights. *Passive RFID chips for vehicle-to-pedestrian (V2P) communication. * Water-resistant and weather-proof materials ensuring year-round durability. The European market for wearable safety tech (excluding smartwatches) is projected to grow from USD 1.8 billion in 2023 to USD 5.6 billion by 2030, with schools and municipalities increasingly mandating the use of reflective gear for children commuting on foot or by bike.

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Long-Term Durability and Waste Reduction

High-quality, durable products reduce waste and meet the EU’s circular economy goals. According to the Ellen MacArthur Foundation, over 90% of textile waste is avoidable when durable designs and recyclable materials are prioritized. By focusing on durability, My Lity wearables are designed to withstand weather extremes and everyday use, reducing the need for frequent replacements. This ensures lower lifecycle costs for parents and minimized environmental impact.

Aligning with Global Sustainability Trends

Sustainability is no longer a niche—it’s the expectation. A recent PwC survey (2024) reports that 72% of European parents are willing to pay up to 15% more for sustainably produced safety products for their children. In addition, EU policy frameworks (like the European Green Deal and Sustainable Product Initiative) create clear mandates and incentives for sustainable production practices, making early movers like My Lity a prime choice for impact-driven investors.