The Science of Vision

The science of vision is at the heart of everything MY LITY creates. For us, visibility isn’t just about being seen; it’s about being recognised instantly, clearly, and from a distance, especially in unpredictable environments like busy streets, crossings, or roads.

Our products are designed with high-contrast colors like neon yellow, which are scientifically proven to attract human attention more quickly than darker tones. Combined with reflective materials and strategically placed LEDs, this enhances visibility and helps drivers and others react faster.

But we go beyond color. We study children’s natural movements, light angles, and daily routines to design safety wear that blends seamlessly into everyday life without compromising comfort or style. The result is intelligent design powered by style.