Our Promise

Nothing matters more than your child’s safety. That’s why our promise is simple: protection without sacrificing style or comfort. Every MY LITY product is designed to give kids freedom, confidence, and visibility, so they can move safely and feel proud of what they wear.

We believe the best protection is proactive. That’s why we create smart, easy-to-wear gear that supports children in their everyday adventures, on the way to school, out for a walk, or exploring the world.

Every material is carefully selected: sustainable, durable, and tested to keep up with active kids, while giving peace of mind to parents. Because keeping them safe also means caring for the planet they’ll inherit.

And our mission goes beyond products. We grow alongside families, schools, and communities, raising awareness about road safety and visibility, building a safer, brighter future together.