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Privacy policy

Effective Date: 21 September 2025
 Controller: Carla Andrea Fernández Cerviño – MY LITY (sole proprietorship)
 Address: Hubpüntstrasse 5B, 5707 Seengen (AG), Switzerland
 Email: info@mylity.com
 UID / VAT No.: CHE-281.975.142

1. Scope and Purpose

This Privacy Policy explains how MY LITY (“we”, “us”, “our”) collects, processes, stores, and protects your personal data when you use our website, purchase our products, or otherwise interact with us.
 It applies to all data processing activities carried out by MY LITY in accordance with the Swiss Federal Data Protection Act (FADP), the General Data Protection Regulation (GDPR), and other applicable laws.

2. Legal Basis for Processing

We process your personal data on the following grounds:

  • Consent – e.g., for marketing communications.

  • Contractual necessity – to process and deliver your orders.

  • Legitimate interests – e.g., to improve services, ensure security, and prevent fraud.

  • Legal obligations – e.g., for tax and accounting compliance.

3. Categories of Data Collected

  • Identification data: Name, email, phone, billing/delivery address.

  • Order & payment data: Transaction history, payment method (note: payment details are processed only by third-party providers, never stored by MY LITY).

  • Technical data: IP address, browser, operating system, device identifiers.

  • Usage data: Pages visited, shopping behavior, preferences.

  • Support data: Any information you provide when contacting us via email, chat, WhatsApp, or phone. Notes may be stored in our CRM for quality and follow-up.

4. Sources of Data

We collect data:

  • Directly from you (checkout, forms, account creation).

  • Automatically (cookies, analytics – see Cookie Policy).

  • From third parties (e.g., payment and shipping providers).

5. Sharing of Data

We may share data strictly as necessary with:

  • Logistics partners (e.g., Swiss Post, DHL).

  • Payment providers (e.g., Stripe, PayPal, Shopify Payments).

  • IT and marketing service providers (e.g., Shopify, Google, Meta).

  • Legal authorities, if required by law.

No personal data is sold to third parties. Data sharing with partners always takes place under appropriate safeguards (e.g., contractual clauses).

6. International Transfers

Where data is transferred outside Switzerland/EU, safeguards such as adequacy decisions, Standard Contractual Clauses, or equivalent mechanisms are applied.

7. Data Security

  • Data is transmitted via SSL encryption.

  • Access is restricted to authorized staff.

  • Technical measures are implemented to protect your data against unauthorised access. Despite these measures, we cannot guarantee absolute protection on the open internet. Users remain responsible for securing their own devices and networks.

8. Your Rights

You may exercise the following rights under GDPR and FADP:

  • Access to your data.

  • Rectification of inaccuracies.

  • Erasure (right to be forgotten).

  • Restriction of processing.

  • Data portability.

  • Objection to processing (including marketing).

Requests may be sent to info@mylity.com. We respond within 30 days.

9. Data Retention

Personal data is retained only as long as required for the stated purpose, legal obligations, or potential claims. Once no longer needed, data is securely deleted or anonymized.

10. Third-Party Links

Our website may contain links to external websites. We disclaim responsibility for the privacy practices of those websites.

11. Updates to Policy

We may revise this Privacy Policy at any time. The most current version will always be available on our website. Significant changes will be communicated in advance.

12. Contact

For privacy inquiries:
 MY LITY – Data Protection
 Hubpüntstrasse 5B, 5707 Seengen, Switzerland
 Email: info@mylity.com