We respect your privacy. If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR). Use the options below to exercise your rights regarding the personal data we hold about you.

How we process your request When you submit a request through this page, our compliance provider (Consentmo) processes your email address and technical information (such as IP address) only to verify and fulfill your request, prevent misuse, and keep records of compliance. For more details, see Consentmo's Data Processing Policy.

Access or download my data

You can request a copy of the personal data we hold about you, including account details and order history. You may request your data in a portable format (CSV or PDF).

Response time: We respond within one month. If your request is complex, we may extend this period as permitted by law and will inform you.

Correct my information

If you believe your personal data is inaccurate or incomplete (for example, a wrong shipping address or misspelled name), you can update it here.

Delete my data

You can request the deletion of your personal data associated with this store (also known as the "Right to be Forgotten").

Important: Some information may be retained where required by law or for legitimate purposes (for example, tax, fraud prevention, and security).

Manage Privacy Preferences

You can customize your experience by choosing exactly which types of cookies and technologies you allow us to use (e.g., enabling analytics but disabling marketing). You can update these specific settings at any time.

Withdraw Consent

You have the right to withdraw your Shopify marketing consent for tracking technologies at any time. This will apply to your future use of our store and will stop data collection for optional purposes.

Restrict or object to processing

You may request that we restrict the processing of your personal data or object to certain processing activities (such as direct marketing or processing based on legitimate interests).

To exercise these rights, please contact us at:

📧 info@mylity.com

Contact information

For questions about your privacy rights or this page, contact:

Email: info@mylity.com

Address: Hubpüntstrasse 5B, 5B, 5707 Seengen , Switzerland

Lodge a complaint

If you believe we have not adequately addressed your concerns, you have the right to lodge a complaint with your national Data Protection Authority (DPA).

About Us

Visibility That Fits Real Life

Every journey, no matter how small, is an adventure. That’s why we create products that make visibility feel natural, comfortable, and stylish, for children, teens and adults alike. With smart LED lights, reflective details, and neon accents, everyone can feel unique, modern, and, most importantly, more visible.

Whether it’s walking to school, heading out with friends, an evening walk, or exploring new places, MY LITY is designed to bring confidence and added visibility to everyday routines.

Our mission is simple: to make visibility intuitive, empowering, and part of everyday life.

Because our mission isn’t just to support visibility, but to give everyone the freedom to move with confidence, while the people who love them enjoy the peace of mind of knowing they’re easier to notice.

MY LITY: Where visibility becomes freedom.

Our Story

I’m Carla, a mum of two school kids, and like many other parents,

I am concerned about the visibility of our kids on the road.

The idea for MY LITY began on a foggy morning when I walked my kids to school. The drizzle blurred everything—the streets, the cars, even my peace of mind.

As my youngest ran a few steps ahead, I realised something chilling:

If I could barely see them, how could a driver?

That moment changed everything. I wanted to create a solution, not just for my family, but for every parent who worries about visibility on busy streets.

I started MY LITY to design visibility-focused gear that kids love to wear and parents feel good about choosing.

Because as parents, we can’t always walk beside them, but we can still help them to shine bright, be seen, and stay visible.

Then came 2026, the year my mother fell and broke her hip. After surgery came a long, slow recovery, and walking every day became an essential part of it.

Every walk called for care. Another fall could have been serious, so she had to take her time, move slowly and stay calm, especially when crossing the street, knowing that the people around her could see her.

Walking beside her, I began to notice something I had never really seen before: how many elderly people on their daily walk become hard to see once the light fades.

MY LITY was born for children and teenagers. That year, we discovered that our parents and grandparents need us too, and that they deserve a practical, comfortable solution of their own. So we decided to go further: we are creating a visibility accessory for adults, for every adult who wants to be seen and still look cool.

Because visibility is not only for the young. It is for everyone we love.

Carla Fernandez

Founder of MY LITY