I’m Carla, a mum of two school kids, and like many other parents,

I am concerned about the visibility of our kids on the road.

The idea for MY LITY began on a foggy morning when I walked my kids to school. The drizzle blurred everything—the streets, the cars, even my peace of mind.

As my youngest ran a few steps ahead, I realised something chilling:

If I could barely see them, how could a driver?

That moment changed everything. I wanted to create a solution, not just for my family, but for every parent who worries about visibility on busy streets.

I started MY LITY to design visibility-focused gear that kids love to wear and parents feel good about choosing.

Because as parents, we can’t always walk beside them, but we can still help them to ​shine bright, be seen, and stay visible.

Then came 2026, the year my mother fell and broke her hip. After surgery came a long, slow recovery, and walking every day became an essential part of it.

Every walk called for care. Another fall could have been serious, so she had to take her time, move slowly and stay calm, especially when crossing the street, knowing that the people around her could see her.

Walking beside her, I began to notice something I had never really seen before: how many elderly people on their daily walk become hard to see once the light fades.

MY LITY was born for children and teenagers. That year, we discovered that our parents and grandparents need us too, and that they deserve a practical, comfortable solution of their own. So we decided to go further: we are creating a visibility accessory for adults, for every adult who wants to be seen and still look cool.

Because visibility is not only for the young. It is for everyone we love.